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Project Management Meets Creative Direction
Avoid the content publication trap of “just publish something!” At this exact moment, my videographer is four feet away from me, editing a project for a shoot I directed Monday and will be posted...
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Coca-Cola’s Consistency
As a Seattle Seahawks season ticket holder, there are many things about this year’s Super Bowl I’ll never get over. So, let’s do what fans do when they want to talk about anything but the game: let’s...
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Burst Your Bubble
For Marketers, a Master’s Degree Can Be More Than A Piece of Paper. Two years ago, I was bringing a new manager up to speed on my experience and how I viewed my segment of the business, as well as my...
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Web Design: A Two Way Street
When thinking about websites, I always try to look at priorities from both sides of the screen. First, the customer. What are their priorities? After all, the web is a utility. If I visit a...
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The Digital Video Revolution Is Here
Do you want to dabble in the conversation, or do you want to drive it? “Where do you see yourself in five years?” is a question I hear often lately. After giving my well-rehearsed, perfunctory answer,...
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A Pioneer Mindset
Staring Down Resistance In Business The mascot of California State University, East Bay, my undergrad alma mater, was “Pioneers”. Not exactly what you’d expect to call the sports teams of a college...
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Communicating The Complex
Marketers Should Embrace, Not Fear, The Complicated Every so often, typically at the end of a long travel day or client dinner, after hours of exchanging war stories which include tales of covering...
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Be Quick, But Don’t Hurry
The Principles of Planning That Help You Produce Better Collateral Faster Last week, I attended a PRSA-Puget Sound chapter meeting at the nature-tastic flagship store of REI in Seattle. Alex Thompson,...
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A Mad Night In Vegas
Making The Most of a Moment Four years ago, I met with my colleague Katie Moussouris, who had led the charge for “bug bounty” programs at Microsoft. For the uninitiated, bug bounties are paid by...
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For The Love of the Game
I love what I do. After nearly six months into job search after a very unexpected layoff, that is most profound thing I’ve learned. What started with the familiar feeling of panic, the “Oh My God, I...
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